AI: SOCIAL MEDIA MARKETING

Culture is changing quicker than large agencies can keep up. Some are catching on, and doing cool stuff, and the rest are left in the wayside. Marketing to todays target market is getting harder than ever, you've really got to have your finger on the pulse of the newest thing to catch their attention.

On top of that, technology is changing as well. With the popularity of iPhones, iPads, and other Apple products rising, and Apple not planning to support flash, the interactive market needs to start considering alternatives to the flash heavy microsites and splash pages. With the evolution of Javascript and HTML5, and its increased ease of use since the creation of libraries like jQuery, javascript is fast becoming the new way to create interactivity and enable visitor interaction without the heavy load times of flash and completely alienating Apple users.

So what's a girl (or big agency) to do? Well, that's where we come in. We're the idea people, and the technology people. We're an amazing bundle of joy to make your ads feel as cool as the Delorian was in 1985.

SOCIAL MEDIA MARKETING & DEVELOPMENT

Oh My! specializes in Social Media Development, and has a vast knowledge and experience in using Social Media giants like Facebook and Twitter to advertise clients. Social Media is the biggest up and coming way to not only market a service or product for your client, but to make a direct connection with the consumer. To find out more about Social Media and how you can utilize it best for your clients, contact us.

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Examples

From Wikipedia, here's some examples of social media, all great venues to reach out to your market.

Social media can take many different forms, including Internet forums, weblogs, social blogs, microblogging, wikis, podcasts, pictures, video, rating and social bookmarking. By applying a set of theories in the field of media research (social presence, media richness) and social processes (self-presentation, self-disclosure) Kaplan and Haenlein created a classification scheme for different social media types in their Business Horizons article published in 2010. According to Kaplan and Haenlein there are six different types of social media: Collaborative projects, blogs and microblogs, content communities, social networking sites, virtual game worlds, and virtual social worlds. Technologies include: blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, crowdsourcing, and voice over IP, to name a few. Many of these social media services can be integrated via social network aggregation platforms.

Examples of social media software applications include:

Communication

• Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox, ExpressionEngine, Xanga
• Micro-blogging / Presence applications: FMyLife, Jaiku, Plurk, Twitter, Tumblr, Posterous, Yammer, Qaiku
• Social networking: Facebook, MySpace, Cyworld
• Events: Upcoming, Eventful, Meetup.com,

Collaboration

• Wikis: Wikimedia, Wikia, PBworks, Wetpaint
• Social bookmarking (or social tagging):[8] Delicious, StumbleUpon, Google Reader, CiteULike
• Social news: Digg, Mixx, Reddit, NowPublic

Multimedia

• Photography and art sharing: deviantArt, Flickr, Photobucket, Picasa, SmugMug, Zooomr
• Video sharing: YouTube, Viddler, Vimeo, sevenload

VIRAL MARKETING

Viral has taken on a life of it's own, from innovative Guerilla style marketing to cool video campaigns, the real way to leverage viral is through cultural marketing. Oh My! specializes in this type of marketing, utilizing social, web, and guerilla marketing techniques to make viral campaigns spiral up into the mainstream with little or no advertising budget.

Examples

From Wikipedia, here's some examples of viral marketing.

Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of viruses or computer viruses. It can be delivered by word of mouth or enhanced by the network effects of the Internet. Viral marketing may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or text messages.

The goal of marketers interested in creating successful viral marketing programs is to create viral messages that appeal to individuals with high social networking potential (SNP) and that have a high probability of being presented and spread by these individuals and their competitors in their communications with others in a short period of time.

The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astroturfing online combined with undermarket advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm.

INTERACTIVE WEB DEVELOPMENT

The word "Interactive" is used a lot and often with not much specification as to what "interactive" is. In our opinion, interactive is any digital advertising that the consumer can interact with, this includes flash games, websites, microsites, full scale applications, and even banner ads. We provide graphic design, 3D, animation, digital video, and web & application development services. To learn more about how we can help you help your clients, contact us.

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Examples

From Wikipedia, here's a great overview of Interactive and New Media:

New media is a term used to describe both qualitatively new forms of media (e.g., the differences between analogue and digital media) and to describe media changes which, in turn, significantly affect society (Flew, 2005). The recent processes of digitizing information and the extension of digitisation to media, currently underpins the latest "new" media evolution. Characteristics of digital data (see Flew, p. 3) make it particularly suited to enabling interactivity. Interactivity is seen as a key association with new media as it basically sets apart the 'old' and new medias. Old media could only offer a sit-back type interaction, whereas new media is much more engaging to their audiences.

Technologies such as DVDs and digital TV are classic examples of interactive media devices, where a user can control what they watch and when. However, the Internet has become the prime model of an interactive system. Users can become fully immersed in their experiences by viewing material, commenting on it and then actively contributing to it. McMillan states that interactivity can occur at many different levels and degrees of engagement and that it is important to differentiate between these levels. User-to-user interaction via the internet; para-social interaction, where new forms of media are generated online; and user-to-system interactivity which is the way devices can be engaged with by a user.

Lev Manovich (2001) also makes a clear definition of what interactivity means for the user. He refers to 'open interactivity' as actions such as computer programming and developing media systems, whereas 'closed interactivity' is merely where the elements of access are determined by the user. This definition is part of his principle of variability (one of Manovich's key features of new media).

Interactivity also relates to new media art technologies where humans and animals are able to interact with and change the course of an artwork. Artists and researchers around the world are working on unique interfaces to allow new forms of interaction that extend beyond the QWERTY keyboard and the now ubiquitous mouse. Artists, such as Stelarc work to define new interfaces that challenge our notion of what is possible when interacting with machines. His Hexapod for example looks like an insect though it walks like a dog and the locomotion is controlled by shifting the body weight and turning the torso. Others like Ken Rinaldo have defined unique interfaces for fish in which Siamese Fighting Fish are able to control their rolling robotic fish bowls to interact across the gap of the glass. Simon Penny's Petit Mal allows a two wheeled sculpture to sense and respond to human presence and intelligently navigate the environment.

Denis McQuail mentions interactivity as one of the main characteristic of the new media. He quotes:
Interactivity: as indicated by the ratio of response or initiative on the part of the user to the "offer" of the source/sender

OUR SHINY PORTFOLIO!

We are still getting the building blocks together to form itself into a great company. We're working hard on projects that we've got right now for some great agencies and clients, and you'll be able to see those here very soon.

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Social Media:

Marketing:

• IFACS - Full Social Media Marketing Campaign
• Mia Droi - Website Design, Website Development, Full Social Media Marketing

ABOUT AI

Anndroid interactive provides a full cycle of marketing services specialized for the unique business of advertising and interactive agencies, and is geared at helping agencies take their projects to the next level. We focus on Social Media, Viral, Guerilla, and Web campaigns and work with both agencies and companies large and small to work on everything from website development to full social media marketing campaigns. We are known for providing agencies interactive development services in line with aggressive deadlines, and to provide error free and high traffic capable work from splash pages and microsites to full scale web applications and social media applications.

We provide a full range of services, from Information Architecture and Design, Copywriting, Front End, Back End, and Social Media Development including PHP, ASP, XHTML, CSS, Javascript, Ruby on Rails, and more! Our experience in work ranges from small projects such as microsites and email campaigns, to full marketing campaigns for companies.

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Anndroid Interactive was started in Georgia in 2010 by Ann Pallo. Ann Pallo is a professional developer of over 15 years who has specialized in the unique development needs of advertising and interactive agencies. With direct work with agencies like Saatchi & Saatchi/Team One, Crispin Porter + Bogusky, WestWayne/22Squared, Eyewonder, BKV, and more; her portfolio speaks for itself. Beginning out in the design and front end development space, and moving onto back end development and application programming, Ann has a fully developed knowledge of all aspects of interactive and new media, and can perform many different roles and tasks, which is an uncommon but highly sought after skill in the interactive market. Included in that is her previous experience in hardware and software support, as well as server and database setup and administration.

Ann's development skillset ranges many different languages and software. Her current focus is application and site development using PHP 5 in a LAMP environment and has been for approximately 5 years. However, always aiming to stay ahead of the curve for herself and her clients, Ann keeps her experience with front end development keen by taking on front end development projects when available, making her an expert with languages like XHTML, CSS, and Javascript, most recently focused heavily on jQuery.

You can find out more about Ann Pallo, who she has worked with, the work she's done, and awards she's won at her online portfolio: www.annpallo.com

CONTACT US

Want more information? We'll be happy to answer any of your questions right away. We do things a little differently here. Rather than sending you to an assistant or customer service rep, We're going to provide you with the contact information below of the owner herself. Why? Because she insists on handling every client personally. If you have a basic or sales question you may be put in touch with the best person to respond to your question, but it helps to know that the owner is aware of your inquiry and is making sure you aren't just getting a response, you're getting an answer.